What Do I Think About Diets?

What Do I Think About Diets?

Do Diets Actually Work?

What Do I Think About Diets?


 I was recently asked what I think about diets in general, and believe me, I have thoughts!


Americans are currently spending over 70 billion dollars a year on weight-loss programs, meal services, diet books, magazines and other products. It’s as American as apple pie. And it’s also big business. Each different diet is it’s own potential market opportunity. For example, we have gluten free pasta, keto cookies, plant based meat, slimfast shakes, etc. Whatever you need to help you stick to your diet du-jour is available for purchase. Again, this is a 70 billion dollar industry. I am not including medically therapeutic, practitioner prescribed diet plans in this assessment.


What do all businesses need in order to survive? Customers! Not only do businesses need customers in order to stay in business, they need customer retention. They need their target customers to have long relationships with their businesses. They need repeat customers.


What does this mean for Diet Culture? It means that in order for these extremely lucrative businesses to survive, they literally need you to FAIL in your attempts at weight-loss. If the diet plan they’ve sold you worked sustainably, they would lose you as a customer. Diet Culture needs you to FAIL in order to survive. They need you to FAIL repeatedly in order to insure profitable longevity.


What does this mean for YOU? It means that your years of weight-loss attempts, with failure after failure are NOT YOUR FAULT. It means that your failures have been engineered to happen. Your continued failure is the desired outcome. It’s not your fault. You are not weak, not lazy, you are not any of the negative things Diet Culture has relentlessly told you about yourself.


So much of disordered eating is rooted in trauma. Diet Culture actually causes trauma with these repeated failures and awful self-blaming messaging. Diet Culture perpetuates a learned helplessness that can effect all areas of your life. In my experience, sustainable weight loss depends on addressing the root cause emotional issues that underly most triggers. In my opinion, any diet that does not address the emotional issues is doomed to fail.


What is the solution? An “unlearning” needs to happen. We need to unlearn core negative beliefs about ourselves that have been perpetuated by Diet Culture. We need to really internalize the understanding that this has been done to us, we are not defective, not faulty, and there is nothing inherently wrong with us, keeping us from being successful in ways that are seemingly effortless for others. We need to unlearn the false belief that we’re personally flawed so that we can begin treating ourselves with self-compassion, kindness and to truly begin to heal.


Identifying and addressing triggers by learning to pause and think about what’s really happening in your heart and mind is essential to gaining more control around problematic eating behaviors. Noticing patterns around these triggers is the first step in breaking them. It’s ironic that as an Emotional Eating Coach, the most impactful thing I’ve seen clients do for their success, is to denounce Diet Culture and to really understand how it’s influenced their journey.


Are you struggling on the diet rollercoaster? Have you spent years of your life chained to Diet Culture? There is support available and a peaceful relationship with food is a real possibility. Reach out for a free discovery call to learn more about sustainable weight-loss and increased peace and happiness around food! 


By Amy Fein February 18, 2026
When Your Nervous System Learns To Scan For Danger If you grew up with chaos, criticism or instability, it makes sense that you feel “on guard” all the time. Your brain did exactly what it was supposed to do. It learned how to keep you safe in a world that didn’t feel safe. As a kid, were you constantly reading the room? ▪️Is Mom in a bad mood? ▪️Did Dad sound annoyed? ▪️Did I say the wrong thing? In that kind of environment, your nervous system is trained to scan for threat instead of possibility . The brain’s threat systems learn to stay on high alert, always looking for what might go wrong next. Over time, that “watch your every move” environment doesn’t just live outside of you anymore. It becomes an internal autopilot voice that keeps you hyper aware of perceived mistakes, tone, facial expressions and tiny energy shifts around you. That internal voice is active and hypervigilant even when you are safe. When criticism or unpredictability were your norm, your brain adapted. It linked being loved and feeling safe with avoidant behaviors that lessened the chances of feeling stressed or unsafe. Examples of avoidant behaviors include, ▪️Getting it right the first time. ▪️Anticipating other people’s needs. ▪️Minimizing your feelings. ▪️Staying small and non disruptive Eventually hypervigilance gradually becomes your base state. You don’t need a critical parent in the room anymore. You carry that voice unconsciously inside. You might notice things like, ▪️Ruminating and replaying conversations in your head. Cringing at “small mistakes” ▪️You assume you are in trouble when someone is quiet. ▪️You feel like you’re “too much” or “not enough”, often at the same time. None of this means you’re broken. It means that your brain learned a protective survival strategy that outlived the environment it was built for. Where neuroplasticity comes in. Your brain is changeable. Neuroplasticity is the brain’s ability to form new pathways and weaken old ones. What your brain learned from chaos and criticism, it can unlearn in safety and compassion. Hypervigilance and harsh self criticism are not fixed personality traits. They are habits in your nervous system. Habits can be retrained with small, repeated experiences of safety. What’s the first step? Notice patterns. The first step in retraining your brain is awareness. Just neutral, curious awareness. Instead of “what’s wrong with me”, try “This is my old survival pattern showing up. My brain is trying to protect me the way it learned in childhood”. Tiny shifts matter. When you see hypervigilance as a survival code, and not a character flaw, you reduce shame and negative thought loops which keeps the threat system switched on. Repeated messages of safety give your brain new data. When you notice these hypervigilant thoughts, say to yourself, “This is my nervous system trying to keep me safe. Thank you but we are not in danger right now”. Once you start to notice these patterns, and the frequency of these negative thought loops you begin to really understand that your brain learned to pair certain cues with danger. Neuroplasticity work means gently pairing those old cues with new experiences of safety. You’re teaching your nervous system, “we noticed that cue, but we don’t have to launch into full alarm anymore”. Over time, your brain starts updating its prediction from “danger is guaranteed” to “this might be uncomfortable but I am safe in this moment”. Every time you catch the old “script” and offer a new one, you strengthen a different pathway. Repetition is more important than perfection. T Want support with this process? If this resonates with you, if you’re always on edge, scanning for rejection, replaying conversations, I want you to know, nothing about this makes you weak. It means that your brain did its best in a hard environment and now it deserves the chance to learn something new. This is the work. The healing. The great unlearning. When doing this work, I help people with: ▪️Understanding their “survival codes” like hypervigilance and self criticism. ▪️Learning practical, evidence backed ways to calm the nervous system. ▪️Using neuroplasticity tools to build new patterns of safety, self trust and possibility. You don’t have to keep living as if you’re one wrong move away from losing everything. Your brain learned that once but with the right support your brain can learn something much kinder, gentler, and open to possibility.
By Amy Fein October 6, 2025
Letting Go Of Old Thought Patterns Is Possible Thanks To Neuroplasticity